ElderMune, an innovative combination of elderberry plus Sunfiber, is ideally suited to meet consumer demand for immune health and digestive health applications.
Driven by a stronger interest in immune health in 2020, sales of elderberry supplements surged to $320 million (a 150% increase over 2019) as reported by the American Botanical Council. The timing is ideal for elderberries to transition into functional foods and beverages, as well as gummies and candies.
To that purpose, NutriScience and Taiyo have entered a joint partnership agreement through which Taiyo will supply certified organic and conventional ElderMune to food and beverage companies in North and South America.
Introduced in 2020, ElderMune is a high-potency 65:1, TRU-ID certified elderberry juice concentrate blended with clinically proven prebiotic Sunfiber. By using Sunfiber instead of carriers or additives such as maltodextrin, ElderMune delivers both immune and digestive health benefits. The ingredients work synergistically to enhance the absorption of elderberry’s immune-supporting phytonutrients in the digestive tract. Sunfiber also replaces some of the natural elderberry fiber lost during the juicing process. Both the elderberry juice and Sunfiber that comprise ElderMune are GRAS.
Solvent-free ElderMune 65:1 juice powder is also 100 percent water-soluble. It is created with a low-temperature drying process that helps maintain higher levels of key antioxidants – polyphenols and anthocyanins – which are fundamental to elderberry’s activity.
Taiyo has the expertise to make ElderMune a sought-after food and beverage ingredient
NutriScience Innovations President and CEO Alan Yengoyan commented, “We are excited to be partnering with Taiyo, leveraging their expertise in the food and beverage space to broaden the reach of ElderMune, enabling more brands and consumers to benefit from this versatile and functional elderberry ingredient.”
Taiyo is uniquely qualified in this area, as other premium ingredients in its portfolio – Suntheanine, Sunfiber and SunActive – have transitioned from the dietary supplement category to become popular food and beverage ingredients on a global scale
“Another reason why ElderMune is a good fit for Taiyo’s expertise is that the supply chain is controlled from the farm to the verified contract processor. And, as with our other premium ingredients, it is non-GMO, vegan, gluten-free and Kosher,” confirms Taiyo International Vice President Scott Smith. “These are premium qualities our customers expect from Taiyo’s ingredients.”
ElderMune is emerging as a frontrunner
Recent events have forever changed how consumers look at immune health. Instead of being an occasion-based need, such as seasonal support during the winter months, people now consider it part of their overall daily wellness regimen.
As a result, there is a growing demand for functional immune support products that also target overall wellness, emotional wellbeing, digestive health and sleep, among other benefits.
ElderMune is a highly competitive option because it works synergistically with ingredients that support eye, joint and cognitive health, cardiovascular health, multivitamins and superfood formulations.
One such finished product is Regular Girl Restore, a dietary supplement formula introduced in 2021 that combines several premium ingredients to help consumers control stress and enjoy more restorative sleep. Those ingredients include Suntheanine, a patented, clinically researched stress reduction ingredient and ElderMune to support the immune system.
“ElderMune is pure, simple, natural and ideal for clean-label applications,” concludes Smith. “We look forward to helping our customers use ElderMune to improve their products’ competitive advantage.”
ElderMune is part of an exclusive portfolio of proprietary ingredients from NutriScience Innovations LLC and partner Taiyo International, Inc. ElderMune is a product and trademark of Innovative Natural Solutions, LLC (INS Farms). Sunfiber is a product and registered trademark of Taiyo International, Inc.